6 Ways to Master your Elevator Pitch

Why Your Elevator Pitch Matters

First impressions can make or break an opportunity. A strong elevator pitch sets you apart and opens doors to new possibilities.

You need to be able to:

• Captures attention in seconds

• Showcases your unique value

• Leaves a lasting impression

1. Start with a Strong Introduction

Your first sentence should grab attention and spark curiosity.

• Introduce yourself with clarity

• Highlight who you help

• Show the impact of what you do

Example (Skincare Brand Owner):

"Hi, I'm Sarah, founder of GlowNaturals. We help

women with sensitive skin achieve a radiant glow using

organic, chemical-free skincare products."

2. Focus on Value, Not Just Your Title

People don't buy titles; they buy solutions! Instead of just saying what you do, explain how your product helps.

Formula: "Most [ideal customers] struggle with [problem]. I help them [solution] so they can [desired customer]."

Most women with sensitive skin struggle to find products that hydrate without irritation. Our GlowNaturals skincare line is made with 100% organic ingredients to nourish and protect their skin naturally.

3. Make it Relatable & Impactful

A great pitch speaks directly to your audience's needs. Use Relatable pain points, quick success stories or stats simple, clear language.

Example:

"Our customers love that they no longer have to choose between effectiveness and safety. One of our clients, Lisa, suffered from eczema for years-after switching to our organic skincare, her skin healed naturally in just six weeks!"

4. Handle Objections Before They Arise

Anticipate doubts and address them naturally.

• Don't say: "I don't know if organic products really work."

• Say: "That's a great question! Our products are dermatologically tested and have helped over 10,000 customers achieve healthier skin naturally."

• Don't say: "Organic skincare is too expensive."

• Say: "We believe healthy skin shouldn't be a luxury. That's why our products are affordable and a little goes a long way!

5. Keep It Short & Conversational

A great elevator pitch is:

• Under 30 seconds

• Clear & jargon-free

• Easy to remember

DON'T: "I manufacture dermatologically formulated skincare using bioactive ingredients for epidermal health."

DO: "I create organic skincare products that heal and protect sensitive skin naturally."

6. End with a Call-to-Action

Always leave them wanting more. A great pitch should lead to the next step.

CTA Idea:

"Want to experience the GlowNaturals difference? Comment 'GLOW" below, and I will send you a special discount on your first order!"